CLIENT:
Retailing concept for Corrina, a Portland based boutique.
PROCESS:
Created store concept
Created customer profile
Conducted competitor and location research
Developed brand assortment suggestions
Came up with interior design plans
TARGET CUSTOMER:
Female students, ages 17-27. Annual income of 21-40k. Interested in travel, music, art, and vintage shopping. This customer is expecially interested in buying unique pieces in an intimate atmosphere.
GOALS:
To create a comprehensive retail store plan, including customer profiling, location research, design plans, and brand assortment.
Concept Board
CUSTOMER PROFILE:
Age: 17-27 years old.
Gender: Female.
Income: 21,000-40,000
Buying habits: Believes in quality over quantity, and only buys pieces that they think truly fit their style. Looks for unique pieces.
Industry/Occupations: Fashion, Writing, Art, Music, anything that creative that allows for expressing yourself in your dress. Not likely to work an office or corporate job.
Marital status: Single.
Family status: No children.
Geographic Information: Lives in urban area, Pacific North West. (Store is Portland based)
Ethnic group: Unspecified.
Political Leanings: Liberal.
Hobbies & Interests: Travel, playing and listening to music, novelty, reading, writing, pop culture, fashion, philosophy and/or spirituality, nature.
Location Research, Competitor Research, Interior Design Inspiration, Store Layout, and Loss Prevention
Brand Assortment, Pricing, and Assortment Plan
